article thumbnail

How Auto Brands Can Win With Mobile

InMobi

Location based services: Auto dealers can leverage the mobile medium to deliver geo targeted alerts or push notifications on the offerings. When customers scan the code, they can be directed to the dealership website to obtain more information such as pricing and specifications.

article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.