Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. For example, a luxury fashion brand may target buyers aged 25-45 with high-income levels.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Clearcode

APRIL 21, 2023

Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue. This can include news articles, educational material, as well as video entertainment and live sporting content. Subscription-only plans involve charging a recurring fee for access to content.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

JUNE 16, 2023

Note: We will discuss some of the most prominent ones, such as native ads, later in the article. Banner Ads This is one of the most common types of display online advertising. Banner ads usually appear on the top, bottom, or sides of a web page. Short form video are 2.5x

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52