Martech
APRIL 11, 2022
Access to martech platforms, such as the Google Marketing Platform and Adobe Analytics, enable marketers to analyze campaign performance, convert audiences, take risks and measure growth driven by strategy. The biggest trend to watch for is testing data sources. But where do marketers get the right momentum to start? .
Smart-Hub
OCTOBER 15, 2023
The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, ExplorAds achieved 487% ROI and doubled their revenue 4 months after deploying SmartHub.
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Smart-Hub
DECEMBER 22, 2023
These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.
MNTN
MARCH 19, 2024
Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. Goal: Improve ROI ROI (Return on Investment) : Measures the profitability of the campaign, calculated by (Revenue – Cost of the campaign) / Cost of the campaign.
Smart-Hub
DECEMBER 8, 2023
The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better. Advertisers use DSPs to manage the trading process in programmatic ads infrastructure comprehensively.
Monetize More
SEPTEMBER 30, 2022
Get started with one ad format at a time, measure performance over a few weeks, and then analyze collected data. For example, you might start with banner ads that are shown after an in-app purchase has been made. Are you only using interstitial ads and display banner ads on your app just like Snapchat?
Smart-Hub
JANUARY 23, 2023
Example 2: you use the Google Ads platform to display your banner ads. When a space is offered for sale in an RTB auction, the request will be shown to many advertising networks and platforms representing the interests of advertisers. DMP (data management platform) is responsible for targeting.
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