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Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). When users are exposed to the same ad multiple times, they tend to ignore it, leading to a phenomenon known as banner blindness. FAQs What is ad fatigue? How can I detect ad fatigue?

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How OpenX Is Shaping the Future of Curation with Approachable AI Models

OpenX

While many technology providers face the challenge of integrating robust AI capabilities often requiring new partnerships or complete re-platforming OpenX has already created the infrastructure by embedding advanced machine learning directly into its core offering. Enter Engagement Models. But thats only the beginning.

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Digital Advertising Guide

Adtelligent

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Semantic search.

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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For example, a video ad can work great in case the goal is to drive traffic while informing the audience about a discount can be done with the help of banners.

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7 Key Benefits of Using Responsive Display Ads

Single Grain

Responsive display ads include native ads , text ads and banner ad space scaled or truncated to fit into each ad unit for maximum ad conversions. By creating ads that are responsive, you can display attractive banner images with high-quality visuals to grab the attention of your prospects in real time. If yes, how?

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15 Best Display Ad Networks for Publishers in 2022

Brid.tv

Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. In terms of payment options, the network supports three of the most common models — CPC (cost per click), CPM (cost per mille), and CPA (cost per acquisition). . Payment Model Minimum Traffic CPM, CPC, CPA N/A. Payment Model Minimum Traffic CPC, CPM N/A.

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AdNow Review 2021: What Can You Do For Your Native Advertising?

Lemonads

Not only providing PPC and CPM , but also by their unique ads which are in the form of widgets, displayed as part of the content that is related content, banners and hybrid ads ! Tips: Remember, your ads go through the RTB auction on CPC models. Fast, constantly improving and ultra precise - easier than ever!