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Mobile Ad Creatives Best Practices with InMobi and Celtra [New Report]

InMobi

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Why creatives are a key component to ad spend budgets. This is, of course, easier said than done.

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Ad Formats to Avoid: Understanding the Most Disliked Ad Formats

Automatad Inc.

These ads force users to wait or take action to skip them, which can be frustrating. This format is highly annoying on mobile devices, where screen real estate is limited, and users have a lower tolerance for delays. In a study by Target Video, interstitial ads were ranked as the second most annoying mobile ad format.

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InMobi Interstitials

InMobi

In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. An Interstitial is a full page ad which appears between content pages. The user may close the ad to get back to the intended content. If ads were food, you would want to eat Interstitials.

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Facebook Ads: 7 Changes All Marketers Need to Know in 2019

Single Grain

A variety of ad formats and placements allows brands to reach users in almost any location and in a number of different ways, which can contribute to the great potential for clicks, engagement and high conversion rates. 1) The Native Facebook Ad Tester. How to Uncover Your Competitor’s Facebook Ad Strategy.