Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples. million people taking action, and achieved a campaign ROI of 10:1, on a £1.2

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Basis

OCTOBER 9, 2023

72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals.

Marketing 67

Marketing Rich Media Audience Education 67

Basis

JUNE 6, 2022

Research shows 72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals. Direct Mail.

Marketing 61

Marketing Rich Media Audience Education 61

Single Grain

APRIL 25, 2022

For any business to succeed online, it is crucial to be visible in the major search engines. But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. Paid search campaigns have several aspects that demand careful handling. Expert Handling of the Complexities of Paid Ads.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

APRIL 24, 2023

Buzzvil applied its lock-screen advertising method to create a highly visible and engaging ad campaign for the airline: The lock-screen ads featured stunning imagery of the airline’s destinations and offered users the opportunity to book a flight directly from their lock screen. Buzzvil analyzed the 5.4

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Single Grain

FEBRUARY 16, 2022

2) Build Your NFT Community. Building an NFT community is a great way to communicate your business value and NFT worth with your target audience and stakeholders. Look for relevant NFT artists by searching for appropriate hashtags (more on this in the next section): …and then inform them about your upcoming NFTs.

Marketing 52

Marketing SEO Education Audience 52

Single Grain

SEPTEMBER 3, 2019

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Content marketing gets 3X more leads than paid search advertising. 70-80% of search engine users are only focusing on the organic results. Dive Deeper: Overlooked SEO: Optimizing Images and Video For Search. Get A Free Consultation.

Marketing 106

Marketing SEO Banner Audience 106