Trade Bodies Answer Call to Define ‘Made for Advertising’
VideoWeek
SEPTEMBER 26, 2023
They typically use sensational headlines, clickbait a nd provocative content to generate page views, which in turn generate ad revenue for the site owner. The consortium worked alongside Chris Kane, Founder of Jounce Media, and Rocky Moss, Co-Founder and CEO of DeepSee.io, to develop the definition.
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