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Banner Sizes: The Must-Have Banners of 2023

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This makes things easier for those looking to buy or sell ads, as a standard set of sizes ensures a strong supply and demand chain. Advertisers would know which banner sizes have inventory readily available and publishers are assured of demand ready to serve on their site’s inventory.

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Mobile Ad Viewability: What You Need to Know

InMobi

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e.

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The Best Mobile Ad Networks For 2023

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Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

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Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

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Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

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What is a Leaderboard ad? How does it bring more revenue?

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It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! 3- Higher click-through rates.

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How to Make the Most Effective Mobile Ads for In-App Campaigns: Your Guide to Effective Mobile Ad Creatives

InMobi

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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The Benefits of Mobile in a Post-IDFA Landscape

InMobi

For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. Further, compared to static banners, native ads have a 4x better engagement rate.

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