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How Programmatic is Changing Mobile Advertising [New Research]

InMobi

Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” So, in the intervening time since this quote was said, how has programmatic media buying progressed? spending rose 215%.

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How Will The Mobile App Advertising Market Evolve in 2020?

InMobi

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019?

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Top 6 Benefits of Programmatic Advertising

Single Grain

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?