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Performance Marketing vs Brand Marketing: How to Balance the Two on Mobile

InMobi

It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar opposites of one another.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

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