2023 will be a chaotic year for martech, yet the start of a massive wave of growth
Chief Martech
JANUARY 14, 2023
And partly due to the glut of martech companies that have flooded the market over the past decade that are now playing lightning rounds of musical chairs, Squid Game -style, as ops and finance teams rationalize and optimize their Falstaffian tech stacks. Those skeptics are not wrong. 2023 is going to be a rough year for many martech firms.
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