“Overwhelmed with Leads”: How MFE Advertising’s Self-Serve Platform is Bringing In New Business
VideoWeek
JANUARY 13, 2025
The introduction of audience profiling helped solve the former issue, since campaigns targeted to specific audiences or geographies require smaller overall budgets. “In the first year, I think 80 percent was geo targeting, now it’s around 20 percent,” she said. But the latter problem remained.
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