Banner Flow

DECEMBER 16, 2021

According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. However, the GWI report also shows social usage has fallen and stabilised as we’ve moved through 2021.

Media 98

Media Advertising ROI Entertainment 98

Martech Series

JANUARY 2, 2023

We essentially had a platform that ran quizzes, challenges, competitions and sweepstakes to engage audiences, collect first-party data, and profile consumers. Nearly three quarters of CMOs rely on social media and search engine statistics to measure marketing ROI, while less than half depend on customer experience statistics.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Banner Flow

DECEMBER 16, 2021

According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. However, the GWI report also shows social usage has fallen and stabilised as we’ve moved through 2021.

Media 52

Media Advertising ROI Entertainment 52

Single Grain

JULY 19, 2023

In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy. Work With Us Which Social Media Platforms Should You Focus On? It is also a great place for users to find new businesses.

Media 73

Media Advertising A/B Testing Education 73

Ad Beat

DECEMBER 10, 2019

Given that search accounts for only 21 percent of active users’ time on the internet, it comes as no surprise that businesses everywhere are using video advertising as an avenue to connect with their target audience. Not only is the ad short, crisp, and entertaining, but, also opens (and closes!) with Hefty’s logo.

Video Ads 52

Video Ads Advertising Entertainment Audience 52

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. How data management platforms collect information.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Basis

APRIL 6, 2023

The TikTok era of social advertising marches on. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers.

Advertising 72

Advertising Education Media Marketing 72