Brid.tv

NOVEMBER 17, 2023

It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. These audiences were to be picked among a large pool of consumers using their online behavior data. This is taking place for a number of reasons. But does it really do that?

GDPR 79

GDPR Cookies Real Estate Non-Profit 79

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. click on them); otherwise, they’ll simply ignore them.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

VideoWeek

AUGUST 26, 2022

TikTok looks to be renewing its efforts to grow its audience for its connected TV app, as the short form video app is looking to hire someone to lead user growth on CTV. Ofcom has found Sky in breach of rules requiring “electronic communications services” to notify customers towards the end of their minimum contract period.

Brand Lift 98

Brand Lift Media Electronics Agency 98

Single Grain

JUNE 5, 2023

User Guiding ) 99.01% of advertised products are marked as “new.” ( User Guiding ) 18% of advertised electronics are refurbished. User Guiding ) 34.68% of advertised video game consoles are second-hand. User Guiding ) Work With Us Video Advertising Statistics 80% of internet content was video in 2022. billion USD by 2023.

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

SEPTEMBER 9, 2022

IAB Europe vs GDPR to be Heard at Europe’s Highest Court. A European court has dismissed IAB Europe’s appeal against the landmark EU ruling that its Transparency and Consent Framework (TCF) violates GDPR. Almost half reported a limited understanding of their audience, resulting in misaligned priorities. Sky News saw 10.4

GDPR 52

GDPR Media Audience Ad Tech 52

VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. Online video is the fastest-growing segment in digital advertising, according to Omdia.

Video Ads 52

Video Ads Ad Tech Media Agency 52

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

Advertising 52

Advertising GDPR Media Audience 52