TikTok’s Ticking Clock: Ad Tech Experts Sound Off on the Looming Ban
Ad Monsters
APRIL 26, 2024
Both click-through rates (CTR) and cost-per-click (CPC) saw no change in numbers in March post-vote compared to the period before. Impact of the TikTok Ban on Millennial and GenZ Audiences TikTok is currently Gen Z’s primary source of entertainment and social engagement, making up a large portion of the app’s content creators.
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