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TikTok’s Ticking Clock: Ad Tech Experts Sound Off on the Looming Ban

Ad Monsters

Both click-through rates (CTR) and cost-per-click (CPC) saw no change in numbers in March post-vote compared to the period before. Impact of the TikTok Ban on Millennial and GenZ Audiences TikTok is currently Gen Z’s primary source of entertainment and social engagement, making up a large portion of the app’s content creators.

Ad Tech 91
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Make Money Posting Ads With SmartHub’s Tips

Smart-Hub

Understand your target audience. So, the niche and the target audience. Book Your Complimentary Consultation Let Us Hear from You CPC: Cost Per Click As the name implies, publishers get payment whenever the user clicks on the ad and visits the landing page with the advertised object. Understand your niche.

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What Is Ad Revenue? Ad-Based Revenue Models Explained

SODP

Online advertising revenue allows publishers to reach and build new audiences, without having to overcome any reluctance at paying for content. Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. What Is Ad Revenue?

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Digital Advertising Guide

Adtelligent

Considering that people are searching for everything via search engines, there is a potential for big audiences. Ads can also be placed among the network of partner websites to increase audience outreach. Privacy concerns. They are usually based on specific keywords and appear when someone looks for that particular word.

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

Want to re-engage valuable audiences and boost conversions? Remarketing Lists 101 In simple terms, remarketing lists are custom audiences of people who’ve previously interacted with your business in some way. It’s highly targeted marketing powered by recent first-party data on known audiences.

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The WIR: Channel 4 Launches New Digital-First Brand, Snapchat Signals Further Advertiser Pullback, and Uber Announces Video Ad Plans

VideoWeek

Along with macroeconomic conditions, Snap pointed to Apple’s privacy changes as a limiting factor on its campaigns. Bloomberg Media this week announced ‘Audience Accelerator’, a new set of advertising products based on the financial publisher’s first-party dataset. The Week for Publishers.

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Instapage Review 2022: Create Landing Pages That Boost Conversions!

Lemonads

Instapage’s landing page builder platform integrates with all of your favorite tools & services, helping you to market faster, lowering CPC Costs, increasing conversions, and advertising ROI ! Instapage complies with the GDPR data privacy and security standards.