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Why we care about performance marketing

Martech

While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up. They also help with recruitment, SEO and tracking/reporting. It also helps you reach new audiences and niche markets in organically discoverable ways (e.g.,

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PPC for Ecommerce: 8 Effective Best Practices

Single Grain

From planning a solid advertising strategy to creating attention-grabbing ads that your target audience won’t be able to resist, this post will address everything you need to know to build, execute and manage an ecommerce PPC campaign. Work With Us What Is PPC for Ecommerce? Because it’s effective, that’s why.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

This enables them to develop ideas that will enhance your exposure in the search engines and among your target audience. Like display ads, video ads are an excellent way to retarget the audience and you can run them on all social media platforms, not just YouTube. Advertisers usually pay using a CPC or CPM model.

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B2B SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight

Single Grain

For SaaS companies, one of the best customer acquisition tools is Google Ads, even though it can initially be expensive with CPC bids for software-related keywords as high as $100. Check out more of our case study content: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). We can help. .

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). for CPC and $1.00 Dive Deeper: 5 SEO Tips You Need to Know to Succeed in Your PPC Campaign. Facebook Ads ($1.86).

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How to Conduct Smart Competitor Research for Better Customer Acquisition

Single Grain

They might be geographically close or successfully marketing to part of your target audience. Dive Deeper: * Beginner’s Guide to Discovering the Competition’s SEO Strategy. * You’ll see a list of all the ads that the Page is currently running, even if you aren’t in the campaigns’ target audience.

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