PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). DOOH is future-friendly Consumers are demanding increased privacy, and the world of adtech is shifting to meet the needs of a world without third-party cookies.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Digiday

SEPTEMBER 22, 2022

Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”.

Media 60

Media Cookies Conversion Rate Affiliates 60

InMobi

APRIL 4, 2019

Without programmatic, if a publisher wanted to run ads from a wide variety of demand sources, they would have to develop, run, manage and track campaigns manually with each and every advertiser for all of their campaigns. The same logic applies to brands trying to advertise to all of their target audiences across lots of properties.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Data Management Platforms (DMP). Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments. Related Read : [link].

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52