Martech

MARCH 7, 2024

We see great click-through rates and conversion rates from Bing. With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people. You can still have first-party cookies, so a publisher can still target and build profiles against its own users.”

Cookies 112

Cookies GDPR Click Through Rate Advertising 112

Martech

JUNE 1, 2022

The challenge is going to be how to continue building your audience online without them. Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. Another option is to shift toward first-party data.

Marketing 120

Marketing Cookies Geo targeting First-Party Cookies 120

Martech

DECEMBER 14, 2022

The so-called “cookie apocalypse” does not only impact third-party cookies. Safari and Firefox are already limiting certain aspects of the first-party cookies set directly by your website. What do cookies have to do with this? The popularity of first-party cookies.

First-Party Cookies 100

First-Party Cookies Cookies Retargeting A/B Testing 100

Single Grain

JANUARY 15, 2024

Keep in mind, though, that the exact services and websites participating in Google’s deprecation trials will be determined based on their specific reliance on these cookies and the impact of their absence. Embracing First-Party Data The focus now shifts towards first-party data.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Single Grain

JUNE 16, 2023

Different ad platforms can optimize your ads for specific apps, so you can reach your target audience and convert more leads. Google Ads have an average conversion rate of 4.40%. Plus, search ads are an easy way to reach your target audience. Pixel is a piece of Javascript that collects first-party cookies.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126