Martech

DECEMBER 14, 2022

The so-called “cookie apocalypse” does not only impact third-party cookies. Safari and Firefox are already limiting certain aspects of the first-party cookies set directly by your website. What do cookies have to do with this? The popularity of first-party cookies.

First-Party Cookies 102

First-Party Cookies Cookies Retargeting A/B Testing 102

Single Grain

JANUARY 15, 2024

These cookies are commonly used for advertising and tracking purposes, allowing advertisers to track user behavior across multiple websites. These cookies enable features like retargeting ads and personalized marketing, but have raised concerns regarding privacy and data protection.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Single Grain

JUNE 16, 2023

Different ad platforms can optimize your ads for specific apps, so you can reach your target audience and convert more leads. Google Ads have an average conversion rate of 4.40%. Plus, search ads are an easy way to reach your target audience. Pixel-based retargeting is one of the most common techniques.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126