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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

German Regulator Highlights Google’s Dominance in Non-Search Advertising. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. ASA Targets Sexualised Mobile Game Ads.

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Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016

InMobi

In 2016 and beyond, marketers will be able to not only use that data to develop relevant, contextual, and engaging experiences for their audiences, but also use that data to predict which locations and unknown segments will be most responsive to which campaigns and programs in the future. The Next Big Thing?