Martech Series

JANUARY 31, 2023

“It’s extremely helpful to know which post formats are generating the most engagement so that marketers can fully lean into the type of content that best resonates with their audience,” said Emplifi CMO Zarnaz Arlia. “To The data revealed that the most effective post times depend on audience demographics and the nature of the platform.

CPC 87

CPC Marketing Click Through Rate Electronics 87

Lemonads

MAY 30, 2021

Your campaign’s key performance metrics allow you to tell whether your audience finds your content useful and engaging. Therefore, affiliates should be trying to improve visibility and get their ads in front of their audiences. But, when you fail to meet these values, it’s safe to assume that you need to do some work on your campaign.

Affiliates 52

Affiliates CPA Advertising Marketing 52

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Automatad Inc.

JANUARY 13, 2023

Many publishers prepare media kits for advertisers to inform them about their reach, audience base, and other important parameters, along with the rate chart. Several factors, like niche, audience base, demography, viewability, device, ad size, seasonality, etc., play an important role in determining the CPM rate.

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

OCTOBER 3, 2019

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. The finance and insurance industries pay about $3.77 75 per click. And I noticed that the CPC kept going down.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

JUNE 6, 2023

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. Pay-per-click advertising offers several compelling reasons for businesses to embrace this powerful digital marketing channel.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52