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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

It aims to provide solutions for an audience to gain their attention and loyalty. The focus is on informing, educating, and entertaining instead of always directly selling. Content builds awareness and trust for brands. But it requires ongoing budgets for ads and specialists. SEO keeps visitors coming long after you pause your ads.

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10 Best Tips for Marketing of Business Services

AdvertiseMint

Applying these techniques lets your target audience know about the services you offer. You can measure which ones work best by using these metrics: Click-through rate (CTR) CTR is the number of people who click on something after seeing it divided by the total number of people who saw it.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. 100% fill rate guarantee for publishers’ mobile inventory.

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What is ROAS - How to Maximize your Return On Ad Spend?

Lemonads

This allows you to know your conversion rate, the revenue as a consequence of those conversions, the amount of money you have spent on each ad (and every metric that is relevant to the goal of your campaign). Is ROAS a better KPI than Click-Through Rate?

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5 tips for Performance Advertisers to #WinWithVideo

InMobi

inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled.

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How finance sites can 10X their ad revenue? [monetization tricks included]

Monetize More

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.