Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI
InMobi
APRIL 16, 2019
Ensuring that users are shown the better performing creatives will better attract the intended audience for your app (and increase conversions). Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM).
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