Audience Brand Lift Conversion MarTech 
Martech
APRIL 4, 2024
“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Get MarTech! Dig deeper: The B2B CEO’s social media checklist Getting started.
Martech Series
JUNE 16, 2022
With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Introducing Brand Lift Live by Quantcast.
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Martech
DECEMBER 4, 2023
Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. A strategic content approach helps build lasting connections with your audience. Tracking upper-funnel and B2B activities is challenging but feasible.
Martech
APRIL 27, 2022
For example, more digital marketers are expanding their campaigns to offline spaces thanks to technologies like programmatic digital out-of-home (DOOH) , which enables them to reach hyperlocal audiences on the street and at public venues. Create audiences and build customer personas. marketing attribution ). Click here to download!
Martech Series
AUGUST 5, 2022
Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels. By using influencers, brands can ensure that their messages are reaching a wide audience and that the influencers themselves are credible sources of information.
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