illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. One of the factors that can aid in answering that question is the concept of brand lift. What is a brand lift?

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

Single Grain

JUNE 16, 2025

This is a complete reimagining of how we connect with audiences. While traditional pixel-based tracking loses effectiveness, innovative approaches are proving even more powerful for brands willing to adapt. With this system, all audience data is transferred to your ad platform.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Martech

JANUARY 3, 2023

CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 102

ROI Control Group Audience Cookies 102

InMobi

SEPTEMBER 3, 2019

Here, a very short poll is distributed to everyone who saw the original ad (plus some that didn’t, as a control group) to see if they recalled seeing that ad at some point later on (24 hours later, one week later, one month later, etc.). This is where ad recall surveys can come in handy. will most resonate with them.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52