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Digital Advertising Guide

Adtelligent

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

Watch the video below to learn about AdTech and programmatic advertising. The video covers the follow topics: A run down on the key terms. A brief history of digital advertising — from the very first online ad to today. The key platforms (i.e. AdTech and MarTech Predictions and Trends in 2022.