Ad Ops Hero

JANUARY 25, 2021

We are going to discuss key advertising metrics in this article that helps to analyze the effectiveness of each ad campaign that are running on the websites. Impression : It is the number of time ad is rendered or displayed on the web page. The number of impressions used to calculate multiple metrics and KPIs of ad campaign.

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CPC CPL Advertising CPM 52

Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. Ad revenue is the income earned by apps via in-app advertising. Ad revenue = ad impressions multiplied by eCPM. How does advertising revenue work? billion in advertising money alone. per impression. What exactly is ad revenue?

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CPM Impressions CPC CPA 52

MediaFuse

JUNE 6, 2019

In 2019 we will experience its dominance in fields such as ad sales management, reduced CPC, and dynamic creative optimization. However, unless you are aware of the challenges and the scope of your new duties, you should stick to your agency. In-App Advertising. Programmatic TV. The future is shifting towards programmatic TV.

Marketing 52

Marketing CPC CPA CPM 52

Brid.tv

DECEMBER 21, 2022

As a Google MCM partner, it provides publishers and app developers with access to high-end ad demand from Google ADX , along with many other advertising partners. . Marketplace is mainly a video ad network , although its publishers can also make use of display advertising through formats such as banners. Lastly, Brid.TV

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Ad network Mobile Ads Header Bidding CPM 66

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. What Is Programmatic Advertising?

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Agency Advertising Retargeting Conversion 52

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. Creative types supported, i.e. image, HTML5 ads, display ads, native ads, rich media, linear/non-linear video, etc.

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Rich Media Mobile Ads Ad Server Media 52

Single Grain

MAY 29, 2023

International PPC marketing is the art of running targeted online advertising campaigns across multiple countries and regions. It involves reaching out to a wider, more diverse audience through display advertisements on SERPs, social media platforms, and various websites. What does an international paid media company do?

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Conversion Rate Geo targeting Conversion A/B Testing 52