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Why Sell-Side Targeting Matters Now More Than Ever

PubMatic

Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape. DSPs then automatically decide which media placements to buy for that advertiser.

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Hybrid Solutions and Consolidation to Shape Identity Space This Year

VideoWeek

The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. After years of delays to Googles plans to phase out third-party cookies, the tech giant said it would instead allow Chrome users to choose their preferred cookie settings.

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