Basis

DECEMBER 7, 2023

If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads. It starts with a clickbait headline.

Advertising 78

Advertising Pop-Up Impressions Ad Inventory 78

VideoWeek

SEPTEMBER 26, 2023

The release responds to calls from brands and agencies to clearly define MFA, after the Association of National Advertisers’ (ANA) found that 15 percent of programmatic ad spend goes to MFA sites, representing 21 percent of total impressions. Buying paid traffic is the primary cost driver of operating an MFA business.

Clickbait 81

Clickbait Advertising Pop-Up Banner 81

Single Grain

OCTOBER 12, 2023

Work With Us 3) Presentation: TED TED has amassed an impressive following of 19.9M If you don’t know anyone impressive and don’t have a brand, think about how you can make it worthwhile for someone to speak for you. If you bring on a host of impressive speakers, your audience will be much more impressive.

Impressions 98

Impressions Machine Learning Audience Brand Awareness 98

Single Grain

FEBRUARY 17, 2020

These days, people want something of value to help them make up their own minds rather than simply being sold a solution (crazy concept, huh?). According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. The result? The results ?

Pop-Up 140

Pop-Up Education Entertainment Audience 140