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Second quarter saw slowing ad spend on most platforms

Martech

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. In contrast, click growth for Google text ads remained weak in Q2, with a notable drop in click-through rates in May as Google introduced AI Overviews to all U.S.

CPM
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7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

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Are TikTok Ads Worth It in 2025? Data-Backed ROI Analysis

Single Grain

On the plus side, advertisers can save on TikTok ads; TikTok’s average CPC is $1.20, cheaper than competitors like Instagram. Key Takeaways TikTok ads offer conversion rates between 1.1% Let’s put these metrics in context: Metric TikTok Industry Average* What It Means Conversion Rate 1.1% – 2.4% 0.5% – 2.0%

ROI
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LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

Industry benchmarks from 2024 reveal consistently superior performance across key metrics: Metric Conversation Ads Traditional LinkedIn Ads Email Marketing Open Rate 57% N/A 15-25% Click-Through Rate 3% 0.44% 2-3% Cost Per Lead $98 $201 Varies However, the real story unfolds when examining real-world ROI data.

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15 Best LinkedIn ABM Campaign Management Companies in 2025 [Complete Guide]

Single Grain

The platform’s unique ability to deliver click-through rates of 2-3.5% Finding the right LinkedIn ABM campaign management partner can transform your B2B marketing results, but with hundreds of agencies claiming expertise, making the right choice requires careful evaluation. Ready to transform your ABM strategy?

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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Consider partnerships with specialized agencies, such as Single Grain. Cost per click (CPC). Performance metrics Conversion rate. Share of voice.

ROI
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Why Digital Marketing in a Recession is Crucial: And How to Do It

Single Grain

PPC Optimization: Getting More Value from Every Click While some businesses might be tempted to eliminate paid advertising entirely during a recession, a more strategic approach is to optimize these campaigns for maximum efficiency. As competitors reduce their ad spend, you may see lower costs per click and better placement opportunities.