Remove Agency Remove Click Through Rate Remove CPC
article thumbnail

Second quarter saw slowing ad spend on most platforms

Martech

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. In contrast, click growth for Google text ads remained weak in Q2, with a notable drop in click-through rates in May as Google introduced AI Overviews to all U.S.

CPM 118
article thumbnail

Are TikTok Ads Worth It in 2025? Data-Backed ROI Analysis

Single Grain

On the plus side, advertisers can save on TikTok ads; TikTok’s average CPC is $1.20, cheaper than competitors like Instagram. Key Takeaways TikTok ads offer conversion rates between 1.1% Let’s put these metrics in context: Metric TikTok Industry Average* What It Means Conversion Rate 1.1% – 2.4% 0.5% – 2.0%

ROI 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

article thumbnail

LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

Industry benchmarks from 2024 reveal consistently superior performance across key metrics: Metric Conversation Ads Traditional LinkedIn Ads Email Marketing Open Rate 57% N/A 15-25% Click-Through Rate 3% 0.44% 2-3% Cost Per Lead $98 $201 Varies However, the real story unfolds when examining real-world ROI data.

article thumbnail

How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

Agency 98
article thumbnail

Paid advertising: Tips to boost qualified leads and reduce costs

Martech

A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. Step 2: Leave more budget at the end of the month Cost-per-click (CPC) reduces at the end of the month, as most competitors run out of money and leave the auction.

article thumbnail

How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Consider partnerships with specialized agencies, such as Single Grain. Cost per click (CPC). Performance metrics Conversion rate. Share of voice.

ROI 52