Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 87

Brand Lift Brand Awareness Media Agency 87

Digiday

FEBRUARY 2, 2023

While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio. At Fitzco advertising agency, an estimated 10-15% of client ad spend is typically dedicated to testing and learning. .

Advertising 69

Advertising Brand Awareness Brand Lift Agency 69

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. Stability but oversaturation.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Digiday

SEPTEMBER 15, 2022

has experienced agencies fighting back for more KPIs post-campaign, delaying the start of payment windows by days or even weeks. Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. The sales cycle for BDG has decreased by almost half, going from an average of 50-60 days to about 30 days.

Media 68

Media Advertising Cookies Impressions 68

VideoWeek

OCTOBER 28, 2024

In this edition of the Buy-Side View, Stimpfig discusses the risks of overcomplicating CTV buys, PHD’s direct-to-publisher strategy, and the changing role of the modern agency. How do you think the role of the agency has changed over the past 10 years? Which team within your agency handles CTV, and why?

Viewability 64

Viewability Agency Ad Tech Audience 64

Digiday

MAY 2, 2023

HARIBO partnered with Barkley and introduced Chewy Games, the world’s first gummi gaming studio, to increase brand awareness and engagement across social media channels, earning them a Best Use of Social nomination. E-commerce agency BORN Group received a nomination for Best Use of Shoppable Content.

Marketing 69

Marketing Entertainment Agency Audience 69

InMobi

MAY 2, 2022

And viewability is one of the features demanded most by agencies and advertisers. These are early efforts at really creating a starting point for brands and agencies to measure in-game ads. It also protects gamers, brands and agencies, developers and the industry as a whole.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

VideoWeek

DECEMBER 13, 2024

The motions to spin off pay-TV company Canal+ and agency group Havas were passed by 97.5 The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

Martech

JANUARY 28, 2025

CTV is best for building brand awareness. Its upper-funnel KPIs include brand lift, audience measurement and reach and website visits (with user demographics and location, which you can get from bringing on a partner). Expect to spend at least $25,000 for a geo-lift test to gather meaningful insights.

Brand Lift 116

Brand Lift Brand Awareness Audience Conversion 116