Martech Series
SEPTEMBER 13, 2022
A sustainable solution to this is the CPA advertising model. CPA stands for Cost Per Action, meaning advertisers get charged only when a user performs an action. How fraudsters are taking advantage of the CPA advertising model. Unusual increase in affiliate or publisher attribution sales.
Lemonads
FEBRUARY 7, 2021
How to make money with social media with affiliate marketing? Using Facebook, Instagram, TikTok, YouTube, and Other Networks in Your Campaigns Affiliates play a crucial role in the marketing industry because they relieve pressure from advertisers while allowing these companies to find new clients.
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Lemonads
JUNE 5, 2020
Dozens of different ad formats have been created since the inception of digital marketing, but native and push campaigns have become the golden standard for affiliates. With these numbers, it’s easy to see why both, native and push campaigns, have become a favorite among affiliates and digital marketers in general.
Lemonads
JULY 20, 2020
But, this vertical has been a favorite for affiliates since the early 2000s, so succeeding in this competitive space is challenging at best. Having a deep understanding of video game culture, current consumer trends, and the devices used can help you build a stellar affiliate gaming campaign. Today, there are close to 2.6
Digiday
AUGUST 29, 2022
Even earlier this month, casino and gambling operator Penn Entertainment (formerly Penn National Gaming) acquired the remaining 50% of Barstool Sports for $325 million, after first acquiring a 36% stake in the company in 2020. The majority of our revenue still [comes from] the affiliate model. increase from the previous quarter.
Digiday
JUNE 29, 2022
Over the past few months, some publishers with commerce businesses have begun testing new pricing models with the hopes of increasing e-commerce revenue beyond the incremental commissions earned from affiliate links featured on their sites. Not all publishers are sold on these new pricing models, however. Kayleigh Barber.
Lemonads
MARCH 22, 2021
Affiliates can choose from a huge collection of verticals to work with and each one of them has a unique set of pros and cons. The gambling industry is a great example of an evergreen vertical that has extremely high chances of success, making it one of the most attractive choices for affiliates. The list includes: Co-Gaming Ltd.
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