Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

Ad Tech

Automatad Inc.

JANUARY 17, 2022

Google Analytics might be violating the GDPR according to the Austrian DSB. These strategies include providing the acquired brands ‘instant revenue growth’ through affiliate commerce and including different media brands inside a single CMS. Does Google Analytics Violate GDPR? violate the GDPR. AdTech and Consumer Trends.

GDPR

Lemonads

MARCH 8, 2021

Affiliate advertising is responsible for generating about 15% of the industry’s total revenue, so these marketers will produce close to $96 billion by 2027. The statistics above are indicators that the affiliate marketing industry is here to stay. What Are Affiliate Programs?

Affiliates

Lemonads

SEPTEMBER 2, 2020

Even if you have experience in affiliate marketing or you just started, you know already that in marketing everything needs to be measured… if not, you are losing money. It is also a very flexible tool, with features designed to make any affiliate marketer’s life easier. But how does the measuring actually happen? The best part?

Affiliates

Lemonads

APRIL 29, 2020

Affiliates have a number of important decisions to make before starting to run their campaigns. This fully integrated online advertising platform is consistently used by thousands of media buyers , affiliates , and marketers alike, including a large portion of lemonads users.

CPA

VideoWeek

MARCH 3, 2023

The FTT found that legitimate interests can be a lawful basis for processing personal data for direct marketing purposes, but Experian was in breach of GDPR for failure to notify a subset of its data subjects. The ICO issued Experian an enforcement notice in 2020, over the credit reporting company’s use of personal data in direct marketing.

Advertising

VideoWeek

FEBRUARY 17, 2023

Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR.

Viewability

Lemonads

OCTOBER 5, 2021

If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-party cookies. In the digital marketing context, third-party cookies are simple pieces of code that help track user behavior throughout the internet. Why Did the Third-Party Cookie Crumble?

Cookies

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action.

Marketing

Automatad Inc.

MARCH 8, 2022

The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, As third-party cookies become obsolete, anonymized IDs (tokenization) and monetization of first-party data are expected to trend in 2022. named European Unified ID. IAB Tech Lab’s Seller-defined Audiences (SDA) Specifications.

Audience

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020. The Week For Agencies.

eCommerce

VideoWeek

NOVEMBER 17, 2023

The Week for Publishers The Guardian Launches New Ad Solution for Completely Cookie-Free Audiences UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism.

Media