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‘Halloween is when Christmas ends’: A look at publishers’ pre-Black Friday commerce content playbooks

Digiday

No doubt a stressful time, this year only seems to have been exacerbated by the uncertainties of the economy and what this will do to consumers’ budgets, which has the potential to upset the amount of revenue media companies can earn off of affiliate commerce. Playing with pricing models.

CPC 69
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Why Brands Are Hiring CMOs with Performance Marketing Backgrounds

Single Grain

Various forms of performance marketing include: Affiliate Marketing Influencer Marketing Native Advertising Social Media Advertising / PPC Email Marketing SEO and Content Marketing Programmatic Advertising Performance marketing is highly measurable and typically includes a strong focus on ROI.