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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-impression (PPM).

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7 Steps to a Successful Performance Marketing Strategy

MNTN

With performance marketing, payment depends on specific actions, and you have the ability to quantify each campaign. Performance marketing also lets you expand your reach. Follow these steps to create successful performance marketing strategies. Follow these steps to create successful performance marketing strategies.