The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation
VideoWeek
JANUARY 31, 2025
Analytic Edge, a marketing analytics company designated as one of the partners, said the collaboration will help advertisers better understand the interactions between channels and improve their campaign strategies. “It enhances the measurement of reach and frequency for YouTube campaigns, helping advertisers with campaign planning.”
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