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How Auto Brands Can Win With Mobile

InMobi

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. QR codes can also be included in their main website and print advertising.

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The Mobile Opportunity for Travel Marketers

InMobi

Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.