VideoWeek
MAY 15, 2024
More specifically, they should make sure they’re equipped to collect data on their audiences, preferably down to the level of an individual, and make sure that data is organised in a way which is useful for advertisers. And for advertising cookies, it must be equally easy for users to “reject all” as it is to “accept all”.
Ad Monsters
FEBRUARY 13, 2024
This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant. But as the report warns, “Essential event-based impression and click counting are only temporarily supported, later moving to aggregated reporting. .”
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Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.
Media Math
MAY 31, 2022
In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for them. LiveIntent provides the nonID connected to each impression to the connected SSPs. Welcome to the latest in MediaMath’s Identity Landscape. Describe your solution in a nutshell. LiveIntent’s?identity
Martech
MARCH 14, 2022
Agencies and brands are freaking out because third-party cookies have been key to how they show their stakeholders that digital advertising isn’t a wasted effort. Here’s the thing, though: Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least.
Digiday
JUNE 8, 2022
Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. What does it do? Why is it unique?
NewProgrammatic
FEBRUARY 24, 2022
For years now the advertising industry has been changing towards a more data-centric approach. As a consequence, the pursuit of accuracy in targeted advertising has gradually led to abandoning all regards for user privacy. In 2022, we are facing a cookieless future of advertising. The death of device ID.
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