Martech Series

JUNE 16, 2022

Integrated omnichannel planning and activation meets real-time brand measurement and optimization. Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. Introducing Brand Lift Live by Quantcast.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. As a result, Lyft Media’s revenue has quadrupled in the last year, according to the company. Why we care. Measurement.

Machine Learning 90

Machine Learning Brand Lift Real Estate eCommerce 90

Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

Machine Learning 86

Machine Learning Ad Exchange Brand Lift Impressions 86

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. He says: “Attention is the most valuable metric in the rapidly changing world of digital advertising.

Marketing 52

Marketing Brand Lift Machine Learning MarTech 52

Martech

APRIL 27, 2022

Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. It helps you do more with your advertising dollars and increase efficiency by reallocating spend to the most effective channels. marketing attribution ).

Marketing 127

Marketing CPL Machine Learning CPC 127

Martech

APRIL 1, 2024

Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Weighted measurement (i.e.,

Advertising 117

Advertising GDPR Clickbait Brand Lift 117