33Across Programmatic Trend Report: Investing in a Cookieless Future
Ad Monsters
NOVEMBER 2, 2022
Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . The CPM does not falter. Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . No drastic change in purchasing. They examined both the demand and the supply side. .
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