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Economic headwinds, tariff turbulence, and the ongoing splintering of audiences have made one thing clear: flexibility is the new must-have. Rather than locking in spending months in advance, marketers are looking for ways to stay nimble, optimize in real time, and reach audiences in premium environments – on their terms.
While the precision of a device ID might be lost, the additional signals inherent in these types of data provide more reference points for advertisers, enabling greater relevance within the advertising experiences. That means working with partners that can help them leverage these signals to increase the value of their inventories.
This type of ecosystem shows marketers where their ads are running, helps them understand their audiences in more detail by layering in additional insights and offers single-view reporting. Through bi-directionaldata-sharing between buy and sell side, in addition to sharing the goals each has for a given campaign.
This includes email, SMS, push notifications, landing pages, web push and personalization, social media, adtech, direct mail, and emerging channels like voice, IoT and digital signage. Real-time data capture and bi-directionaldata integration sync with CRM. ActiveCampaign. Adobe Marketo. Product overview.
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