OpenX

JULY 16, 2025

Data-driven advertising promises precision, yet only 32% of marketing professionals worldwide report being “very successful” in executing these strategies. Around 63% achieve only partial success , citing segmented audience targeting and real-time decision-making as significant hurdles. Why OpenXSelect?

Audience 52

Audience Agency Direct Data Ad Tech 52

PubMatic

MAY 27, 2025

Economic headwinds, tariff turbulence, and the ongoing splintering of audiences have made one thing clear: flexibility is the new must-have. Rather than locking in spending months in advance, marketers are looking for ways to stay nimble, optimize in real time, and reach audiences in premium environments – on their terms.

Audience 59

Audience Direct Data Impressions Advertising 59

PubMatic

SEPTEMBER 26, 2023

While the precision of a device ID might be lost, the additional signals inherent in these types of data provide more reference points for advertisers, enabling greater relevance within the advertising experiences. That means working with partners that can help them leverage these signals to increase the value of their inventories.

Audience 111

Audience Direct Data Cookies Advertising 111

Media Math

MAY 23, 2022

This type of ecosystem shows marketers where their ads are running, helps them understand their audiences in more detail by layering in additional insights and offers single-view reporting. Through bi-directional data-sharing between buy and sell side, in addition to sharing the goals each has for a given campaign.

Marketing 52

Marketing Viewability Impressions Direct Data 52

Martech

FEBRUARY 25, 2022

This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. Real-time data capture and bi-directional data integration sync with CRM. ActiveCampaign. Adobe Marketo. Product overview.

Marketing 122

Marketing Manufacturing Communications Healthcare 122