Remove Ad Tech Remove Advertising Remove Direct Data
article thumbnail

Why Agencies are Investing More in Data Clean Rooms

VideoWeek

Data clean rooms are playing a growing role in CTV, both in direct data collaboration between advertisers and CTV providers, and in retail media activations. In this interview, Henthorn outlines how clean rooms are helping bring retail data into CTV campaigns, and the role of agencies in these activations.

Agency 52
article thumbnail

In CTV’s New Era, Curation Gets Smarter: PubMatic & IRIS.TV Expand What’s Possible

PubMatic

As the 2025 upfronts come to a close, advertisers are facing more than just shifting budgets. Publishers passing IRIS_IDs in bid requests have seen eCPM lifts by 20-25%, driven by increased advertiser demand for high-performing impressions. Together, we can redefine the future of CTV advertising.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

It’s Time to Plan for Data Signal Sustainability

PubMatic

If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. A version of this content appeared in Street Fight.

Audience 111
article thumbnail

How MediaMath is Helping Indian Marketers Drive Performance Through Transparency

Media Math

MediaMath Country Manager, India, Pranjal Desai sat down with Matterkind Business Head Paras Mehta to discuss how we’re working with Interactive Avenues, a leading online digital marketing agency in India, to deliver advertisers a modernized ecosystem across all channels that’s transparent, fair and effective. Seamless data integrations.

article thumbnail

16 marketing automation platforms your organization should consider

Martech

This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. Offers rules-based or predictive lead scoring for any data point including email and website actions, social media metrics and form captures.

Marketing 120