OpenX

JULY 16, 2025

Data-driven advertising promises precision, yet only 32% of marketing professionals worldwide report being “very successful” in executing these strategies. Precision control over inventory OpenXSelect provides advertisers with unprecedented control over inventory quality. Today, OpenXSelect builds on that legacy.

Audience

VideoWeek

APRIL 2, 2025

Data clean rooms are playing a growing role in CTV, both in direct data collaboration between advertisers and CTV providers, and in retail media activations. In this interview, Henthorn outlines how clean rooms are helping bring retail data into CTV campaigns, and the role of agencies in these activations.

Agency

PubMatic

MAY 27, 2025

As the 2025 upfronts come to a close, advertisers are facing more than just shifting budgets. Publishers passing IRIS_IDs in bid requests have seen eCPM lifts by 20-25%, driven by increased advertiser demand for high-performing impressions. Together, we can redefine the future of CTV advertising.

Audience

PubMatic

SEPTEMBER 26, 2023

If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. A version of this content appeared in Street Fight.

Audience

Media Math

MAY 23, 2022

MediaMath Country Manager, India, Pranjal Desai sat down with Matterkind Business Head Paras Mehta to discuss how we’re working with Interactive Avenues, a leading online digital marketing agency in India, to deliver advertisers a modernized ecosystem across all channels that’s transparent, fair and effective. Seamless data integrations.

Marketing

Martech

FEBRUARY 25, 2022

This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. Offers rules-based or predictive lead scoring for any data point including email and website actions, social media metrics and form captures.

Marketing