Ad Monsters

NOVEMBER 29, 2023

There’s been tons of chatter in the industry at large about signal loss, but what does signal loss mean to the ecosystem, specifically publishers? With a catalog of over 5,000 publishers, Doshi highlighted that Raptive is currently in the test iterative stage. Each panelist outlined how they are approaching addressability today.

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Cookies Click Through Rate Finance Audience 67

Ad Monsters

APRIL 25, 2024

The ad tech industry is experiencing a serious case of déjà vu. We reached out to some ad tech thought leaders for their points of view about what this means for the future of the third-party cookie and the ad tech ecosystem overall. Yet, we didn’t need a fortune teller to see this news coming.

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Cookies Ad Tech A/B Testing CPM 95

Ad Monsters

JANUARY 4, 2024

AdMonsters spoke with five industry experts across the ad tech spectrum who dated to take a deep look into the crystal ball with us to share some privacy predictions for 2024. Is the ad tech industry ready to slay this dragon and thrive in a privacy-compliant world? In 2024, users’ data is under lock and key.

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Cookies Ad Tech Audience MarTech 85

Ad Monsters

APRIL 26, 2024

Tracer , a data intelligence platform, examined over 1 billion ad impressions from the week before last month’s House vote on March 13, 2024, so March 7-13, and before the vote, TikTok ad spend increased 40% from January to February 2024. If TikTok has shown us anything, short-form video is here to stay.

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Ad Tech Audience Click Through Rate Entertainment 96

VideoWeek

JUNE 9, 2023

Viant Eyes MediaMath Merger Demand-side platform Viant is considering a merger with ad tech firm MediaMath, according to sources close to the discussions cited by Digiday. Sale discussions reportedly began in late 2022 when ad tech stock prices were falling.

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