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Why acquisitions could be the inevitable future for embattled in-game ad companies

Digiday

JANUARY 30, 2023

As game developers step up their activity in the mobile space, they are looking to build out internal in-game advertising departments — and acquiring an embattled in-game ad company might be the best way to do that. Despite these discouraging signs, in-game ad firms’ mobile gaming focus could work in their favor in 2023.

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Ad Tech Finance Advertising Audience

The WIR: Roku and Walmart Collaborate on Shoppable Ads, Apple TV Seals $2.5 Billion Deal for MLS Rights, and Germany’s Antitrust Watchdog Investigates Apple’s App Tracking Transparency

VideoWeek

JUNE 17, 2022

In this week’s Week in Review: Roku and Walmart debut QR code-free shoppable ads, Apple buys MLS rights, and Germany’s Bundeskartellamt investigates ATT. Roku and Walmart Debut QR Code-Free Shoppable TV Ads. Roku’s targeting and optimisation tools will be used for ad delivery, while Walmart’s.

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Why acquisitions could be the inevitable future for embattled in-game ad companies

The WIR: Roku and Walmart Collaborate on Shoppable Ads, Apple TV Seals $2.5 Billion Deal for MLS Rights, and Germany’s Antitrust Watchdog Investigates Apple’s App Tracking Transparency

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