ad-tech-ecosystem google-adx 
Ad Monsters
MARCH 13, 2024
It’s something that was called out by the IAB Tech Lab in a recent report. While Google claims that PAAPI supports VAST, that can’t happen without a lot of work — if at all. Today we’re talking Video and Google’s PAAPI, so bear with me it’s going to get technical. In short, it’s a mess. What Does Work?
Monetize More
JUNE 15, 2023
However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions?
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VideoWeek
FEBRUARY 5, 2024
After numerous delays, Google finally seems set on its deadline for phasing out third-party cookies on its Chrome browser. That’s Google’s take, at least. But the problem is, the deadline isn’t just up to Google. targeting and measuring ads), the regulator outlined 38 specific concerns.
Martech
MAY 20, 2022
A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Image from CDTA factsheet.
MNTN
MARCH 14, 2024
The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.
Automatad Inc.
NOVEMBER 8, 2023
Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?
Automatad Inc.
NOVEMBER 23, 2023
Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.
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