The Ad Tech Blog

JUNE 17, 2024

When users become emotionally fatigued, they are less likely to engage with the ads, leading to lower CTRs and higher CPCs. This, in turn, affects the overall return on investment (ROI) of the campaign. Moreover, ad fatigue can damage brand perception. How can I detect ad fatigue?

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

AdvertiseMint

DECEMBER 12, 2024

Instagram’s advanced targeting options help reach niche audiences. Performance tracking and adjustments maximize ROI. Target Audience Segmentation Defining your audience is key to creating ads that resonate. Instagram offers advanced targeting options where you can specify demographics, interests, and behaviors.

Conversion Rate 52

Conversion Rate Click Through Rate ROI Audience 52

The Ad Tech Blog

FEBRUARY 22, 2021

It is fundamentally wrong to think that executives won’t click on targeted ads or fill up lead forms. While in the recruiting business, I’ve spent ten grand on Facebook Ads , targeting CTOs looking for remote engineering talents. How many clients did I get with these targeted ads? One, as well.

ROI 130

ROI Ad Tech Ad Targeting 130

Single Grain

JULY 4, 2023

The decline in organic reach and the impact of privacy changes on paid advertising have made it more difficult to achieve the same level of social media ROI as we have seen in the past. This presents a challenge for businesses seeking to maximize their social media ROI.

ROI 52

ROI Media Audience Click Through Rate 52

Single Grain

JUNE 30, 2025

For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. But how can advertisers use synthetic data to drive results? Early adopters demonstrate 2.3

Advertising 52

Advertising Machine Learning GDPR A/B Testing 52

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

The Ad Tech Blog

JUNE 13, 2024

Understanding consumer behavior helps in optimizing ad campaigns. Adapting to changes in consumer confidence can improve ROI. Understanding the relationship between consumer confidence and digital ad spend is essential for marketing managers, advertising executives, and media planners.

ROI 130

ROI Audience Ad Targeting Conversion 130

Martech Series

SEPTEMBER 7, 2022

Trends such as first-party data collection and AI put reliance on IT teams; marketers want IT accountable for ROI. With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI.

Marketing 98

Marketing ROI Cookies eCommerce 98

Single Grain

MAY 12, 2025

TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. Conversion-Focused Campaigns Deliver Remarkable ROI TikTok has evolved into a powerful conversion driver.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

JULY 20, 2023

But what if you’re new to Google Ads strategies? Or maybe your existing campaign isn’t converting the leads you need to make your ROI. How do you know which Google Ads strategy works best? Here, we will cover the best Google Ads strategies for 2023 and moving into the future.

ROI 52

ROI Conversion CPC Food 52

Karola Karlson

FEBRUARY 22, 2025

How to find good LinkedIn ad examples? To find LinkedIn ad examples, you’ve got two options: Browse your LinkedIn feed to see the ads targeted at you. Go the the LinkedIn Ad Library and search for specific brands’ ads.

ROI 52

ROI Ad Targeting Video Ads Conversion 52

Basis

JUNE 28, 2022

Social Media Tops the Charts in Brand Confidence in Measuring ROI [:01]. According to a recent eMarketer report, social media ranks higher than search, display, or video in terms of ability to measure ROI for paid media. . Meta Ads More Ad Targeting Insights to Ad Library Listings [:02].

ROI 96

ROI Ad Targeting Media Audience 96

Martech

NOVEMBER 9, 2023

Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertising ROI. However, marketers are encountering difficulties with data tracking due to browser and platform changes, stringent privacy regulations, and ad blockers.

Conversion 112

Conversion ROI Ad Targeting MarTech 112

Ad Tech Daily

MARCH 29, 2023

Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI.

ROI 111

ROI Ad Tech Advertising Ad Targeting 111

Martech

AUGUST 9, 2023

Here is where SMB marketers are using AI: Social media (52%) Content creation (writing or images) (44%) Email campaigns (41%) Ad targeting (38%) Analytics (35%) Website forms (34%) CRM (30%) SMS/text campaigns (25%) Worth the investment. AI and automation in marketing are implemented in order to save time and improve ROI.

Non-Profit 98

Non-Profit Marketing ROI MarTech 98

Martech

OCTOBER 12, 2021

On the marketers’ side, building that trust with customers can also grow value and ROI. They’ve also changed their infrastructure and have come up with different solutions where they are restricting tracking capabilities, and they have things like limited ad targeting use cases.”. Privacy as a competitive advantage.

Marketing 121

Marketing GDPR CPA MarTech 121

The Ad Tech Blog

APRIL 5, 2024

By enhancing targeting capabilities, automating ad bidding, and optimizing ad placements, Google is making it possible for advertisers to reach their desired audience more efficiently and effectively than ever before. How is machine learning changing Google ad targeting?

Ad Tech 100

Ad Tech Machine Learning ROI Ad Targeting 100

Martech

JULY 25, 2022

One in which we could look at every sale and determine which touchpoints were effective at delivering ROI and which represented wasted spend. Online advertising, since its inception, has used cookies to enable analytics, ad targeting and tracking. The dawn of digital media promised a brighter future. Processing.Please wait.

Machine Learning 110

Machine Learning Marketing Cookies ROI 110

The Ad Tech Blog

APRIL 1, 2024

Choose the Right Ad Formats : Select ad formats that resonate with your audience and align with your campaign goals. Optimize Bid Strategies : Utilize Google’s machine learning capabilities to optimize your bidding strategy for maximum ROI. What Lies Ahead for Ad Tech?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Clearcode

SEPTEMBER 11, 2023

The primary function of a DSP is to purchase ad inventory. If the DSP wins the bid, the ad is served to the user’s device in real time. The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI).

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Single Grain

APRIL 29, 2025

Marketers can now leverage AI for hyper-personalization, automated content creation, predictive analytics, and optimized ad targeting at a fraction of previous costs. The ROI for AI marketing tools has fundamentally shifted, making implementation viable for businesses of all sizes.

Marketing 52

Marketing ROI A/B Testing Conversion 52

Single Grain

AUGUST 25, 2020

This is because Facebook video ads can generate: 25% more views. As a result, your ROI will be higher. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. Rather than avoid this ads format altogether, what you need is help. 480% more clicks.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Martech Series

JULY 29, 2022

With the resources we have today, every organization can create consumer-focused, privacy-compliant ad targeting for greater ROI and consumer engagement. Marketing Technology News: The Rapid Rise of Martech — And How to Choose Tools that Will Make an Impact.

Header Bidding 105

Header Bidding Cookies Demand Side Platform Audience 105

The Ad Tech Blog

JUNE 1, 2024

Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

MNTN

JANUARY 16, 2025

Benefits of Addressable TV Ads Addressable TV advertising offers several key benefits, including: Highly Targeted Advertising : Addressable TV enables precise targeting of specific households based on demographics and viewing habits, ensuring ads are more relevant and engaging to each viewer.

Advertising 52

Advertising Audience Fashion Demand Side Platform 52

illumin

DECEMBER 13, 2024

Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI. Generative AIs ability to analyze vast amounts of consumer data allows for more nuanced audience segmentation, ensuring that ads reach the right people with the right message at the right time.

Demand Side Platform 52

Demand Side Platform ROI A/B Testing Conversion 52

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Martech

MARCH 10, 2022

The decision-maker: Usually the manager of the influencer (focused on ROI). However, once your target lists grow (100–1,000s contacts), you’ll want to look at platforms that can do programmatic ABM: Marketing automation (e.g., Bombora, 6Sense) ABM ad-targeting platform (e.g., Terminus, Demandbase). Why we care.

Marketing 110

Marketing Brand Awareness Click Through Rate Audience 110

Single Grain

APRIL 17, 2025

Plus, LinkedIn marketing comes with an ROI of 20%, attracting more accounts and increasing profits in one place. Heres an example strategy: Awareness LinkedIn thought leadership ads. Targeted display retargeting. return on ad spend across all channels $14.7M Personalized email follow-up. Email content delivery.

Conversion 52

Conversion Retargeting ROI Conversion Rate 52

Monetize More

MARCH 2, 2023

Better performing and 10X ROI campaigns: Advertisers can view and manage their campaigns in real-time through one dashboard and adjust bids and targeting as needed, thus staying on top of results and improving performance. According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Single Grain

DECEMBER 10, 2024

Advertising Platforms for ABM ABM advertising software automates ad targeting, bid support, and contact acquisition. When engaging target accounts, ABM ad tools offer personalization features to deliver highly targeted ads based on specific personas and customer profiles. Efficient ad spend with bid support.

ROI 52

ROI Conversion Marketing Ad Targeting 52

Single Grain

APRIL 5, 2023

If you’re serious about growing your business, Google ad management can prove to be an invaluable investment, maximizing your Return on Investment (ROI) and ensuring that every ad is optimized to achieve your goals. The Google Ads platform is so easy to use that anyone can launch an ad campaign in minutes.

A/B Testing 52

A/B Testing CPC ROI Audience 52

Single Grain

MAY 2, 2023

Better Monitoring of Your Ads PPC management software will offer suggestions to optimize campaigns and identify any issues. This makes monitoring a PPC campaign easy, maximizing your ROI and ROAS. One of the ways that automation can better monitor your ads is by using A/B testing. All of these efforts improve ROAS.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

InMobi

OCTOBER 17, 2014

Technological advances allow marketers the opportunity to design ad creatives in a manner that truly utilizes the power of mobile, while delivering the brand message in a compelling way. For instance, advertisers can leverage richer ad formats such as mobile video , in-app full screen ads, interstitials, rich media ads and native ads.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Smart-Hub

JULY 3, 2023

By blending seamlessly with the content, these ads form an authentic and trusted connection with the audience, increasing their receptivity and the impact of the advertising message. One of the most important advantages of programmatic audio ad targeting is its capacity to provide accurate audience segmentation.

Advertising 52

Advertising Impressions Ad Exchange Audience 52

Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Single Grain

OCTOBER 18, 2023

These platforms provide access to streaming services and applications where advertisers can display their ads. Targeted Advertising : Unlike traditional TV advertising, CTV advertising allows for more precise targeting. This granular level of detail is invaluable for optimizing campaigns and maximizing ROI.

Advertising 52

Advertising ROI Audience Demand Side Platform 52