Single Grain

AUGUST 4, 2025

The company improved forecast accuracy by up to 30%, delivered 22% higher marketing ROI, achieved 47% better click-through rates, and launched campaigns 75% faster. Real-World Success Stories Prove Tangible ROI The theoretical benefits of AI marketing become compelling when supported by concrete business results.

Marketing

Single Grain

JUNE 30, 2025

For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. But how can advertisers use synthetic data to drive results? Early adopters demonstrate 2.3

Advertising

Single Grain

MAY 12, 2025

TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. Conversion-Focused Campaigns Deliver Remarkable ROI TikTok has evolved into a powerful conversion driver.

Marketing

Single Grain

JULY 31, 2025

“When AI personalizes creative, timing, and channel mix simultaneously, enterprise ABM programs can deliver 3-5× ROI compared with one-size-fits-all tactics,” according to aggregate studies of multiple enterprise brands implementing multimodal AI ABM systems. The market momentum is undeniable.

ROI

Advendio

JULY 31, 2025

Retailers are transforming into ad platforms, while brands are shifting their budgets into retail media networks (RMNs) for high-intent targeting, measurable outcomes, and access to first-party data. This results in sub‑optimal ROI, siloed campaigns, and vendor fragmentation.

Retail

Karola Karlson

FEBRUARY 22, 2025

How to find good LinkedIn ad examples? To find LinkedIn ad examples, you’ve got two options: Browse your LinkedIn feed to see the ads targeted at you. Go the the LinkedIn Ad Library and search for specific brands’ ads.

ROI

Single Grain

AUGUST 2, 2025

Research shows that 40% of B2B marketers claim LinkedIn is the most effective channel for lead generation , making it the logical focal point for deploying AI-powered scoring systems that maximize ROI. A compelling example comes from Aprimo, a mid-to-large enterprise SaaS company that needed to increase engagement and ROI from ABM programs.

ROI

Ad Monsters

DECEMBER 3, 2024

For example, mobile app users report greater frustration with ads (81%) than with privacy concerns (74%) or online security (76%). If users are unhappy, publishers see higher bounce rates or ad blocker adoption, brands see diminished ROI, and ad tech vendors face reduced demand for their solutions.

Ad Targeting

VideoWeek

JULY 18, 2025

“This empowers advertisers, agencies, publishers, and broadcasters to make smarter decisions, optimise their media strategies, benchmark performance, and significantly improve their ROI. Permutive says the partnership will help deliver higher publisher revenues, and enable precision targeting based on Ocado’s real-time data.

Ad Tech

Single Grain

AUGUST 2, 2025

Activation includes automated workflow triggers, personalized content recommendations, and dynamic ad targeting adjustments. This comprehensive approach demonstrates the true ROI of AI-powered intent analysis. Real-world results demonstrate the transformative potential of this approach.

Conversion Rate

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. M6 said advertisers and agencies can now choose between Peach, Extreme Reach and Nomalab to manage their ads across the video services.

Marketing

MNTN

JANUARY 16, 2025

Benefits of Addressable TV Ads Addressable TV advertising offers several key benefits, including: Highly Targeted Advertising : Addressable TV enables precise targeting of specific households based on demographics and viewing habits, ensuring ads are more relevant and engaging to each viewer.

Advertising

Single Grain

MAY 30, 2025

Here’s your SEO vs paid ads guide on how to achieve the maximum ROI. Key Takeaways SEO and paid ads serve complementary purposes rather than competing for your budget. SEO builds long-term organic visibility, while paid ads deliver immediate results, making them partners in a comprehensive strategy.

SEO

Single Grain

APRIL 29, 2025

Marketers can now leverage AI for hyper-personalization, automated content creation, predictive analytics, and optimized ad targeting at a fraction of previous costs. The ROI for AI marketing tools has fundamentally shifted, making implementation viable for businesses of all sizes.

Marketing

Single Grain

APRIL 17, 2025

Plus, LinkedIn marketing comes with an ROI of 20%, attracting more accounts and increasing profits in one place. Heres an example strategy: Awareness LinkedIn thought leadership ads. Targeted display retargeting. return on ad spend across all channels $14.7M Personalized email follow-up. Email content delivery.

Conversion

The Ad Tech Blog

JULY 11, 2024

In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. Ad tech companies can use it to create effective ad-targeting models. Ad tech companies face the challenge of balancing effective ad targeting with user privacy.

Ad Targeting

Martech

JUNE 15, 2023

“Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By The post Programmatic’s ad targeting and optimization comes to digital out-of-home appeared first on MarTech. Get MarTech! In your inbox.

Ad Targeting

Martech Series

JANUARY 31, 2023

Marketing Technology News: MarTech Interview with Jeff Bander, Chief Revenue Officer at Eye Square Lytics improves ad targeting through unifying customer data into a complete profile. As the first composable customer data platform (CDP) built for enterprises, Lytics’ vision is to fuel the world’s most customer-centric companies.

ROI

Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. With more than 1 billion daily active Instagram users, it’s absolutely critical that you target only those who are potentially interested in your product. By reading this guide, you will learn: How does the Instagram ad targeting work?

Ad Targeting

The Ad Tech Blog

JUNE 17, 2024

When users become emotionally fatigued, they are less likely to engage with the ads, leading to lower CTRs and higher CPCs. This, in turn, affects the overall return on investment (ROI) of the campaign. Moreover, ad fatigue can damage brand perception. How can I detect ad fatigue?

CPC

The Ad Tech Blog

FEBRUARY 22, 2021

It is fundamentally wrong to think that executives won’t click on targeted ads or fill up lead forms. While in the recruiting business, I’ve spent ten grand on Facebook Ads , targeting CTOs looking for remote engineering talents. How many clients did I get with these targeted ads? One, as well.

ROI

Single Grain

JULY 4, 2023

The decline in organic reach and the impact of privacy changes on paid advertising have made it more difficult to achieve the same level of social media ROI as we have seen in the past. This presents a challenge for businesses seeking to maximize their social media ROI.

ROI

The Ad Tech Blog

JUNE 13, 2024

Understanding consumer behavior helps in optimizing ad campaigns. Adapting to changes in consumer confidence can improve ROI. Understanding the relationship between consumer confidence and digital ad spend is essential for marketing managers, advertising executives, and media planners.

ROI

Martech

NOVEMBER 9, 2023

Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertising ROI. However, marketers are encountering difficulties with data tracking due to browser and platform changes, stringent privacy regulations, and ad blockers.

Conversion

Martech Series

SEPTEMBER 7, 2022

Trends such as first-party data collection and AI put reliance on IT teams; marketers want IT accountable for ROI. With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI.

Marketing

Martech

OCTOBER 12, 2021

On the marketers’ side, building that trust with customers can also grow value and ROI. They’ve also changed their infrastructure and have come up with different solutions where they are restricting tracking capabilities, and they have things like limited ad targeting use cases.”. Privacy as a competitive advantage.

Marketing

Single Grain

JULY 20, 2023

But what if you’re new to Google Ads strategies? Or maybe your existing campaign isn’t converting the leads you need to make your ROI. How do you know which Google Ads strategy works best? Here, we will cover the best Google Ads strategies for 2023 and moving into the future.

ROI

Basis

JUNE 28, 2022

Social Media Tops the Charts in Brand Confidence in Measuring ROI [:01]. According to a recent eMarketer report, social media ranks higher than search, display, or video in terms of ability to measure ROI for paid media. . Meta Ads More Ad Targeting Insights to Ad Library Listings [:02].

ROI

Martech

AUGUST 9, 2023

Here is where SMB marketers are using AI: Social media (52%) Content creation (writing or images) (44%) Email campaigns (41%) Ad targeting (38%) Analytics (35%) Website forms (34%) CRM (30%) SMS/text campaigns (25%) Worth the investment. AI and automation in marketing are implemented in order to save time and improve ROI.

Non-Profit

Ad Tech Daily

MARCH 29, 2023

Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI.

ROI

The Ad Tech Blog

APRIL 5, 2024

By enhancing targeting capabilities, automating ad bidding, and optimizing ad placements, Google is making it possible for advertisers to reach their desired audience more efficiently and effectively than ever before. How is machine learning changing Google ad targeting?

Ad Tech

Martech

JULY 25, 2022

One in which we could look at every sale and determine which touchpoints were effective at delivering ROI and which represented wasted spend. Online advertising, since its inception, has used cookies to enable analytics, ad targeting and tracking. The dawn of digital media promised a brighter future. Processing.Please wait.

Machine Learning

The Ad Tech Blog

APRIL 1, 2024

Choose the Right Ad Formats : Select ad formats that resonate with your audience and align with your campaign goals. Optimize Bid Strategies : Utilize Google’s machine learning capabilities to optimize your bidding strategy for maximum ROI. What Lies Ahead for Ad Tech?

Ad Tech

Clearcode

SEPTEMBER 11, 2023

The primary function of a DSP is to purchase ad inventory. If the DSP wins the bid, the ad is served to the user’s device in real time. The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI).

Demand Side Platform

Single Grain

AUGUST 25, 2020

This is because Facebook video ads can generate: 25% more views. As a result, your ROI will be higher. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. Rather than avoid this ads format altogether, what you need is help. 480% more clicks.

Video Ads

Martech Series

JULY 29, 2022

With the resources we have today, every organization can create consumer-focused, privacy-compliant ad targeting for greater ROI and consumer engagement. Marketing Technology News: The Rapid Rise of Martech — And How to Choose Tools that Will Make an Impact.

Header Bidding

The Ad Tech Blog

JUNE 1, 2024

Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement.

Machine Learning