Brid.tv

OCTOBER 7, 2022

Are you considering monetizing your video content through instream advertising? Then you should get familiar with the most common types of instream video ads. Today we tackle the topic of mid-roll ads — what they are, why you should use them, and how to place them on your content. hide ] What Are Mid-Roll Ads?

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VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements.

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Monetize More

JANUARY 2, 2023

A profitable mobile app monetization strategy in 2023 is vital to get some good returns out of your app. The biggest bottleneck for mobile brands is ensuring non-intrusive content on their apps as it affects the user experience. Best In-app ad formats till date: Widely used : Playable Ads. Premium Model.

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Smart-Hub

OCTOBER 24, 2023

Publishers can continuously fine-tune their ad strategies to maximize revenue and ensure that they are capitalizing on the most lucrative traffic sources. Access to Diverse Ad Formats Programmatic advertising supports a wide range of ad formats, from display and video ads to native and interactive formats.

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Advertising Click Through Rate A/B Testing Header Bidding 52

AdvertiseMint

DECEMBER 1, 2023

In this tactical guide to RLSA, we’ll explore how to: Create and use remarketing lists to track previous site visitors Set up RLSA campaigns to serve targeted ads Target specific keywords and ad groups with RLSA Use cross-channel remarketing strategies to supercharge your ROI And more!

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VideoWeek

SEPTEMBER 29, 2023

X Could Be Profitable in Early 2024 Claims Linda Yaccarino X (formerly Twitter) could turn a profit in early 2024, CEO Linda Yaccarino said at Vox Media’s Code conference on Wednesday. Roku Brings Video Ads to Spotify CTV App Spotify and Roku have announced the introduction of video ads to the Spotify app on the Roku platform.

Media 52

Media Non-Profit Advertising Ad Tech 52

VideoWeek

MARCH 15, 2024

Adalytics’ study found that most Fortune 500 brands, as well as multinational non-profits and government bodies, are still running on MFA. The New York judge found it plausibly alleged that Google unlawfully monopolised the online video ad market.

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Brid.tv

NOVEMBER 17, 2023

On the other hand, behavioral targeting was also meant to improve the user experience overall, with consumers generally finding relevant advertisements less intrusive and annoying than non-targeted ones. So what are the problems with behavioral targeting , exactly?

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Martech

OCTOBER 19, 2022

Retail profit margins tend to be slim — in the 3% to 4% range. The margin on ad sales is usually 70% to 90%, according to BCG. There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Programmatic ad targeting is only as good as the data it’s based on.

Advertising 126

Advertising Marketing Ad Exchange Retail 126

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. percent of total ad investment. The study also showed that TV has an average full profit ROI of £5.61

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VideoWeek

JANUARY 19, 2024

YouTube is Profiting From New Forms of Climate Change Denial, Says CCDH YouTube makes millions of dollars each year from climate misinformation, according to new research from the Center for Countering Digital Hate (CCDH). Other targeting options that are not widely used or fall short of regulatory requirements are also being discontinued.

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