The Ad Tech Blog

JUNE 17, 2024

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). When users are exposed to the same ad multiple times, they tend to ignore it, leading to a phenomenon known as banner blindness.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. . * 480% more clicks. 270% more leads.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Martech

JUNE 29, 2023

Having more scalability frees you up to work on capability development,” said Alp Mimaroglu, director of marketing for wholesale food distributor Sysco, at The MarTech Conference. It’s not just about ramping up marketing automation for messaging your customers. All of these processes should be as scalable as possible. Get MarTech!

Retargeting 110

Retargeting Control Group MarTech Food 110

illumin

SEPTEMBER 19, 2024

Instead, the ad placement process is automated. Common methods for ad targeting with programmatic advertising Programmatic advertising is based on efficient targeting. Here are some common targeting methods: Audience targeting Ads are shown to audiences based on data and potential user interest.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. But what exactly should those efforts look like?

Retail 102

Retail Advertising Cookies Marketing 102

Basis

JANUARY 24, 2024

But Google Chrome’s cookie deprecation isn’t the only force pushing digital advertisers towards a privacy-first approach: marketing teams have already had to deal with signal loss in recent years due to factors like the uptick in digital advertising regulation , Apple’s App Transparency, and consumer demands for data privacy.

Advertising 92

Advertising Marketing Cookies Retargeting 92

Single Grain

JUNE 11, 2019

I could simply target marketing managers on LinkedIn, because they’re the ones who will be using it. There’s a good chance that’ll get me to the right people, but there are disadvantages to targeting job titles. If you’re only targeting ‘marketing managers’, you aren’t going to reach those people.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

JULY 25, 2019

But marketers back then didn’t have the fancy data collection methods we have today. Customer data platforms (CDPs) seek to fill in the gaps left behind other data-rich systems — not as a replacement, but in cooperation so that sales and marketing can finally align. How Intent Data Can Improve Your B2B Marketing. Dive Deeper: .

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. So, what do all these changes mean to you, the marketer? Get the daily newsletter digital marketers rely on. What do these changes mean to you? Processing.Please wait.

Audience 119

Audience Cookies Retargeting Marketing 119

AdvertiseMint

OCTOBER 13, 2023

Or get a flood of sales just by posting an online ad? But direct response marketing can make it happen. Direct response marketing is designed to elicit an instant response. Unlike regular brand ads, direct response talks directly to buyers. This article will look at ten direct response marketing examples that work well.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Digital Remedy

OCTOBER 19, 2022

This allows campaign managers to track their ad results in real time and pivot their message if needed, giving politicians a better pulse on how potential voters react to their message. Ad targeting on podcasts can be especially helpful in local political races because of the ability to target audiences by zip codes and cities.

Advertising 105

Advertising Audience Retargeting Media 105

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. The tool provides target audience behavior analysis.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. YouTube) might be an obvious route.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Clearcode

SEPTEMBER 11, 2023

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. You can also place ads in Gmail at the top of the user’s inbox.

Ad network 98

Ad network Conversion CPC CPM 98

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP? billion in 2022 and is projected to reach $92.12

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Single Grain

MAY 30, 2025

SEO and paid advertising are often on opposing sides, competing for a share of your marketing budget. This still overlooks a crucial truth: these channels serve different strategic purposes, and understanding their unique strengths can significantly enhance your marketing effectiveness. in revenue versus $23,275.86

SEO 52

SEO ROI Conversion Rate Conversion 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. But the solution is much more adaptable in digital advertising settings, making it a sensible (if not increasingly critical) element of modern marketing strategies.

Advertising 98

Advertising Cookies CPM Retargeting 98

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. Instead, I like to use them for brand-building and retargeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

APRIL 17, 2025

Account-based marketing is only effective if your brand has a presence where B2B buyers are. While LinkedIn provides a powerful platform for ABM execution, the most effective campaigns coordinate LinkedIn efforts with other channels to create a cohesive, multi-touch experience for target accounts.

Conversion 52

Conversion Retargeting ROI Conversion Rate 52

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. None of these proposals use third-party cookies.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Key Points DCO is a technology that creates hyper-relevant ads based on available information about a potential customer.

Retargeting 52

Retargeting Data Management Platform A/B Testing Demand Side Platform 52

Monetize More

JANUARY 13, 2023

In addition, ad automation allows for more sophisticated targeting and tracking of ads, resulting in a higher ROI for businesses. From optimizing your ad formats and targeting to leveraging automation tools and testing different strategies, this article is a comprehensive guide to ad automation that you don’t want to miss.

A/B Testing 52

A/B Testing Conversion Rate Retargeting Conversion 52

AdvertiseMint

FEBRUARY 3, 2022

Lead generation ad campaigns build quality first-party data lists that you can use for your other campaigns and to build effective lookalike audiences. 3) Problem: Facebook Ad Targeting Isn’t Bringing Results. 4) Problem: Retargeting Audiences Are Too Small to Deliver Results. Conclusion.

Retargeting 52

Retargeting CPA Conversion Brand Awareness 52

Single Grain

DECEMBER 8, 2023

Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS). Most importantly, LinkedIn’s competitively priced ad rates produce results.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

SEPTEMBER 5, 2019

But marketers back then didn’t have the fancy data collection methods we have today. Customer data platforms (CDPs) seek to fill in the gaps left behind other data-rich systems — not as a replacement, but in cooperation so that sales and marketing can finally align. How Intent Data Can Improve Your B2B Marketing. Dive Deeper: .

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Single Grain

JUNE 21, 2019

Content that's generated by your influencers will help you win the trust of your target audience. 74% of marketers said that they repurpose influencer-generated content and publish it on their social media channels: However, ensure that you have permission from your influencers to use their content! Call-to-action buttons.

A/B Testing 111

A/B Testing Banner Audience Conversion 111

Single Grain

JANUARY 3, 2024

When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. Central to this model is the PPC funnel — a powerful framework that guides potential customers from their first click on an ad to the final stage of making a purchase.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Smart-Hub

MARCH 14, 2022

Currently, Google collaborates with advertisers to ensure that the transition has minimal impact on the online marketing sector. . So going cookieless will significantly impact the marketing industry. What does cookieless future hold for programmatic advertising and the digital marketing industry? What is cookieless tracking?

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

AdvertiseMint

JANUARY 8, 2024

With pay-per-click (PPC) or pay-per-impression (PPI), advertisers control their spending, making Facebook ad placements accessible for businesses of all sizes. Diverse ad formats. Facebook offers a variety of ad formats to cater to different marketing goals. Utilize Facebook ad targeting.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

Single Grain

AUGUST 19, 2019

4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers. 2) Target Deeper. Be more specific in who your ads target. Ensuring that each ad is laser-targeted toward a small sub-group of people is the most straightforward way to increase the relevance of your ads : Facebook’s ad targeting options are substantial.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

MAY 11, 2023

In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Your target market may have no awareness of your brand when they first view one of your ads.

Advertising 52

Advertising Retargeting Impressions CPC 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. These algorithms are constantly improving and evolving, allowing advertisers to deliver highly targeted ad campaigns that generate better results. Another important feature of meta ads is retargeting.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

AdvertiseMint

MARCH 6, 2024

This insight can be invaluable for tailoring future marketing strategies and product developments. Competitive edge : Businesses that effectively use Facebook interest targeting can gain an edge over competitors by capturing the attention of potential customers more effectively and creating more tailored marketing messages.

Food 52

Food Fashion Audience Ad Targeting 52

AdvertiseMint

FEBRUARY 8, 2024

This makes the process seamless and increases their likelihood of engaging with the ad. Targeted data collection : Businesses can customize the form to collect specific information relevant to their needs. This targeted data collection offers valuable insights about their potential customers. Yes, you can.

Conversion Rate 52

Conversion Rate Audience Retargeting Conversion 52

Ad Monsters

JANUARY 9, 2024

Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline.

Advertising 59

Advertising GDPR Retargeting Ad Targeting 59