Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

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Smart-Hub

DECEMBER 8, 2023

It is not required to use the DMPs at all, as the ecosystem of programmatic ads is full of other technological solutions for precise user targeting. SmartHub, for instance, has an integrated technology stack for targeting and retargeting that protects user privacy and does not rely on 3rd party data.

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Single Grain

JULY 18, 2023

Related Content: Best Programmatic Advertising Agency: Top 6 Choices for 2023 Programming Advertising Examples Now that you understand how programmatic ads work and the benefits of using them in your ad campaigns, let’s take a look a few examples. Here are a few future trends.

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Single Grain

JUNE 25, 2021

Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK. However, as with all after-the-fact legislation, GDPR is based on the technology at the time. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.

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Clearcode

MAY 10, 2023

I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. That’s the traditional retargeting that everyone knows and loves. For us, that’s not the most exciting use case.

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