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NBCU Closes Record-Breaking Upfront With ‘Highest Ad Sales Volume’ Ever

Adweek

Bravo has continued to see steady growth over the past five years, according to the company, representing nearly 20% of the company’s entire entertainment demand across broadcast and cable. During this year’s upfront cycle, NBCUniversal sold its entire portfolio across linear and streaming under its One Platform banner.

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How Publishers Can Make More Money With AdTech

Clearcode

This can include news articles, educational material, as well as video entertainment and live sporting content. Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO).

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. Banner Ads.

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Native Advertising 101: What are Native Ads?

InMobi

Native ads are so deeply integrated into the mobile property that as you scroll the screen up or down, the native ad also moves along with the rest of the content. Are different genres like games, entertainment, news, brands, commerce, utilities, and so on, part of the deal? In other words, it becomes pseudo content.

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Advertising Inside Gaming and Game Streaming Platforms: Q&A With Clearcode and inStreamly

Clearcode

What kind of ad targeting is available and what type of measurement data is also available to brands? They choose the game they prefer as a context, but watch a streamer for their personality, for how entertaining, fun, interesting they are. What kind of information can brand see about how well their campaigns performed, etc.?

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Future of TV Briefing: The connected TV ad industry is still weaning itself off the IP address

Digiday

In other words, CTV platforms and streaming services will likely need to start presenting viewers with CTV’s version of the web’s cookie banners if the CTV ad industry hopes to continue to use the IP address for ad targeting purposes. Or the industry needs to wean itself off the IP address once and for all. “I

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The Latest Updates on Social Media Platforms

Banner Flow

Meta pushes Brands towards running fully enabled shops in-app Meta is introducing changes to Shop ads on Facebook and Instagram to improve in-stream buying efficiency and promote its AI ad targeting options. In addition, Snapchat is launching ads in Spotlight, its popular TikTok-like feed of short videos.