Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO).

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. Banner Ads.

Advertising 75

Advertising CPM Mobile Ads Banner 75

InMobi

FEBRUARY 12, 2014

Native ads are so deeply integrated into the mobile property that as you scroll the screen up or down, the native ad also moves along with the rest of the content. Are different genres like games, entertainment, news, brands, commerce, utilities, and so on, part of the deal? In other words, it becomes pseudo content.

Native Advertising 52

Native Advertising Advertising Click Through Rate Fill rate 52

Clearcode

DECEMBER 17, 2023

What kind of ad targeting is available and what type of measurement data is also available to brands? They choose the game they prefer as a context, but watch a streamer for their personality, for how entertaining, fun, interesting they are. What kind of information can brand see about how well their campaigns performed, etc.?

Advertising 109

Advertising Audience Entertainment A/B Testing 109

Digiday

JULY 12, 2022

In other words, CTV platforms and streaming services will likely need to start presenting viewers with CTV’s version of the web’s cookie banners if the CTV ad industry hopes to continue to use the IP address for ad targeting purposes. Or the industry needs to wean itself off the IP address once and for all. “I

Ad Tech 69

Ad Tech Cookies Banner Agency 69

Banner Flow

MAY 12, 2023

Meta pushes Brands towards running fully enabled shops in-app Meta is introducing changes to Shop ads on Facebook and Instagram to improve in-stream buying efficiency and promote its AI ad targeting options. In addition, Snapchat is launching ads in Spotlight, its popular TikTok-like feed of short videos.

Media 52

Media Affiliates Brand Awareness Entertainment 52

Clearcode

MARCH 17, 2023

All Internet users are used to seeing ads online, which has led to banner blindness. However, in-game advertising presents an opportunity for advertisers to contribute to the environment rather than disrupt it, as the approach to serving and displaying ads is completely different.

Advertising 52

Advertising Brand Awareness Audience Banner 52